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Advice On How To Use Caffeine—From A Neuroscientist

Via Caffeine: A User's Guide to Getting Optimally Wired by Chris Chatham. 1) Consume in small, frequent amounts. Between 20-200mg per hour may be an optimal dose for cognitive function. 2) Play to...

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Another Good Reason To Drink Coffee

Protection against skin cancer can be added to the list of health benefits that come with drinking coffee, a new study says. Women who drank more than three cups of coffee daily were 21 percent less...

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Starbucks Is Giving Out Free Coffee This Fourth Of July

Leave it to Starbucks to make people trade in booze and barbecue for a hot cup of Joe on Independence Day.  As part of CEO Howard Schultz's social media campaign #Indivisible, the chain will be doling...

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Your Morning Coffee Costs Way More Than You Think It Does

That cup of coffee from the drive-thru costs a lot more than just $1.49. Bleary-eyed and impatient, you’ve got an extra five minutes in your morning commute to grab the one thing you feel is an...

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10 Good Reasons To Drink Coffee

Coffee is a staple of daily life around the world — so much so that 136.5 million bags of coffee were consumed in 2011 according to the International Coffee Organization. That's up two percent from...

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8 Unusual Uses For Old Coffee Grounds

If you enjoy making cups of coffee for yourself at home, then you'll find yourself with an endless supply of old coffee grounds. It's best to not let them all go to waste. Here are a couple things you...

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Here Are The Most Absurd New Government Bans In Iran

Because the Islamic Republic of Iran's biggest problem has always been its excessive freedoms, Iranian authorities found two more ways to crack down this weekend. Judging by the police actions, which...

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This Is the First Ever Ad For Coffee, From 1652

According to Retronaut, this is an image of the first ever advertisement for coffee, in England circa 1652. Little has changed in the coffee business since its launch. The seller, Pasqua Rosee of St....

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McDonald's Might Be Making Starbucks Rethink Its Prices

McDonald's is betting consumers will get so tired of overpaying for Starbucks lattes they'll be willing to slum it on something just as frothy, but for a lot less money.  The fast food chain has...

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Here's The Difference Between Coffee And Soda Drinkers

The latest results from Gallup's annual Consumption Habits poll are in. In a nutshell: old white people drink coffee and young nonwhites drink soda.  Also important: daily coffee consumption is...

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8 Creative Uses For Old K-Cups

Although I love our Keurig single-cup brewing system at Sugar HQ, I do feel a little bothered by how many K-Cups we use and throw away every day without recycling. Turns out, there are many ways we...

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How Did A Starbucks Sneak Past The Brand Police At The Olympics?

The most popular spot for NBC employees at the Olympics is the free Starbucks in the International Broadcast Center.  It's open all the time and staffers are frequently stating their gratitude. But...

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What Happens When You Stay Awake For 11 Days Straight

Via Dreamland: Adventures in the Strange Science of Sleep: The only thing stranger than the need to sleep is what happens when it is ignored. In 1965, a San Diego high school student named Randy...

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11 Reasons Never To Drink Soda Again

When Mayor Bloomberg announced he was banning big sodas from the NYC area, people passionately protested their right to bubbly drinks in big quantities.  But maybe the mayor was on to something. Soda...

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Scientists Are The Heaviest Coffee Drinkers

Recently, scientists landed a one-ton rover on Mars, developed a vaccine that could cure drug addiction and discovered the legendary "treasure of Lima." All of this sounds very tiring. No wonder this...

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Starbucks Is Giving Away Sleeves That Hide Your Non-Starbucks Coffee

In Russia, Starbucks is giving away sleeves that make any coffee look like its from Starbucks, according to BuzzFeed.  Starbucks has been in the Russian market for about five years now. Russia is one...

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On The Ground In Another Hidden Asian Economic Gem

All over the world, no matter how good or bad the economy might be in a certain country, there will always be some cites and regions enjoying above-trend population growth and economic expansion.  If...

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Here Are The Professions That Drink The Most Coffee At Work

If you can't start your work day without a cup of joe, you're not alone.  Out of the 4,700 workers who were included in a survey conducted by CareerBuilder and Dunkin' Donuts, 60 percent of them said...

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Howard Schultz Would Rather Have Long Lines At Starbucks Than Become A 'Fast...

Line speed matters at Starbucks. It needs to keep getting faster and more efficient, but CEO Howard Schultz has some serious concerns about the cost of serving people ultra-fast. Starbucks "knows it...

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Why Coffee Always Smells Better Than It Tastes

For many, the scent of freshly brewed coffee is the first highlight of the day. Now, scientists claim to have solved the mystery of why it never tastes as good as it smells. For many it is the first...

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