A little bit of creativity can go a long way in the morning. For some coffee drinkers, a cup's appearance can be just as important as its taste.
Recent surveys have even shown that some people are willing to pay more for an especially creative latte.
In August, the Journal of Sensory Studies published the findings of an online survey whose respondents were willing to pay up to 13% more for a cup of coffee with latte art than for a cup that didn't have it.
From hearts and flowers to animals and cars, here are 20 photos (and a video) that show what a little bit of swirled milk can do.
SEE ALSO: 7 Insta-famous New York City sandwiches that will leave you speechless
FOLLOW US: Business Insider is on Instagram
The art starts with a cup of espresso and steamed milk. From there, it's all about how you pour, swirl, and manipulate the foam.
http://instagram.com/p/t9WTCRy8ow/embed/
Width: 658px
Baristas spend hours practicing elegant and sophisticated designs.
http://instagram.com/p/7FMiZ7PUuS/embed/
Width: 658px
It requires a very careful pour — baristas start slow and high above the mug to create a milk base, then lower the pitcher of milk so it touches the cup before they design.
http://instagram.com/p/2UyxB1iCda/embed/
Width: 658px
See the rest of the story at Business Insider
NOW WATCH: The 'Uber of helicopters' can get you from Manhattan to JFK for much less than you think