25. Forvr
Average monthly visits to site: 77,000
Quarter-over-quarter web-traffic growth: 154.8%
Founder: Jackie Aina
Forvr launched as a fragrance company meant to cater to Black women and has expanded to become a luxury self-care brand that sells candles, headbands, and pillowcases. The company offers a subscription service for its candles.
24. Zero Grocery
Average monthly visits to site: 39,000
Quarter-over-quarter web-traffic growth: 159.6%
Founder: Zuleyka Strasner
Zero Grocery is a plastic-free grocery-delivery startup that caters to two markets — the Bay Area and Los Angeles — in California. The company has raised $3.1 million in funding to date, according to Crunchbase.
23. Outer
Average monthly visits to site: 187,000
Quarter-over-quarter web-traffic growth: 171.6%
Founders: Jiake Liu and Terry Lin
Outer launched in 2019 as a furniture company focused on outdoor products. The startup raised $4.3 million in investment funding in June for a total of $15 million in funding, according to Crunchbase.
22. Industry of All Nations
Average monthly visits to site: 56,000
Quarter-over-quarter web-traffic growth: 180.9%
Founders: Juan Diego and Fernando and Patricio Gerscovich
Industry of All Nations is a sustainable-clothing company that sources raw materials from different countries. The company, which employs local people in operating markets and encourages their manufacturing procedures, tells the story of each product's origin on its website.
21. Typology
Average monthly visits to site: 48,000
Quarter-over-quarter web-traffic growth: 210%
Founder: Ning Li
Typology is a Paris skin-care and cosmetics company that makes vegan cruelty-free products. The company is looking to nurture multiple subbrands to challenge larger players in the beauty space.
20. Levels
Average monthly visits to site: 95,000
Quarter-over-quarter web-traffic growth: 219.6%
Founders: Josh Clemente, Sam Corcos, Casey Means, David Flinner, and Andrew Conner
Levels is a health and wellness company that equips people with the data and insights to improve their personal health. The company sells a wearable metabolic sensor that tracks blood-glucose levels and helps people learn more about the relationship between food, exercise, and health.
19. Suvie
Average monthly visits to site: 107,000
Quarter-over-quarter web-traffic growth: 221%
Founders: Robin Liss and Kevin Incorvia
Suvie is a kitchen-appliance company that is known for its countertop kitchen robot, which has multiple functions, including roasting, baking, defrosting, and refrigeration.
18. Jambys
Average monthly visits to site: 37,000
Quarter-over-quarter web-traffic growth: 246.3%
Founders: Andrew Goble and Jack Ambrose
Jambys is an apparel company that specializes in loungewear. The company, which produces shirts, pants, and hoodies, is known for its boxers that sport pockets.
17. Truff
Average monthly visits to site: 157,000
Quarter-over-quarter web-traffic growth: 250.3%
Founders: Nick Ajluni and Nick Guillen
Truff sells gourmet hot sauces and other pantry items, like truffle oil and pasta sauce. The brand has over 100,000 followers on TikTok, which the founders say is crucial for promoting the brand's voice among younger generations.
16. Branch Furniture
Average monthly visits to site: 113,000
Quarter-over-quarter web-traffic growth: 251.3%
Founders: Greg Hayes, Sib Mahapatra, and Verity Sylvester
Branch is a furniture brand that sells office chairs, desks, and other accessories for remote work spaces and office buildings.
15. Ace & Tate
Average monthly visits to site: 37,000
Quarter-over-quarter web-traffic growth: 260.4%
Founder: Mark de Lange
Ace & Tate sells prescription lenses and sunglasses that start at $125.
14. Item Beauty
Average monthly visits to site: 43,000
Quarter-over-quarter web-traffic growth: 264.8%
Founders: Addison Rae Easterling and Madeby Collective
Item Beauty is a cruelty-free, vegan-friendly skin-care and cosmetics brand cocreated in August by the TikTok star Addison Rae Easterling and the brand incubator Madeby Collective.
13. Happy Dance
Average monthly visits to site: 52,000
Quarter-over-quarter web-traffic growth: 270.5%
Founder: Kristen Bell
Happy Dance sells CBD-infused skin-care products such as body butter, bath bombs, and coconut melts. The company was launched by the actress Kristen Bell in October in collaboration with Cronos Group, a global cannabinoid company.
12. Proper
Average monthly visits to site: 49,000
Quarter-over-quarter web-traffic growth: 270.8%
Founders: Nancy Ramamurthi, Kamiu Lee, and David Berzin
The sleep-wellness company Proper promotes a holistic approach to sleep. The brand sells supplements and coaching from sleep experts.
11. Vessel
Average monthly visits to site: 48,000
Quarter-over-quarter web-traffic growth: 304.6%
Founders: Matt McCord and Jon Carder
Vessel is an at-home health-tracking system that helps people monitor their energy, brain function, sleep, fitness, and immunity levels. The company offers tests and personalized action plans for each user.
10. Jupiter
Average monthly visits to site: 55,000
Quarter-over-quarter web-traffic growth: 376.7%
Founders: Robbie Salter and Ross Goodhart
Jupiter sells hair-care products for dandruff. The company's goal is to offer dandruff treatment without people having to sacrifice texture and smell.
9. Ergatta
Average monthly visits to site: 149,000
Quarter-over-quarter web-traffic growth: 435.2%
Founders: Tom Aulet, Alessandra Gotbaum, and Prasanna Swaminathan
Ergatta sells an at-home rowing machine that incorporates video-game-style races. The company has raised $5 million in funding to date, according to Crunchbase.
8. Hello Cake
Average monthly visits to site: 74,000
Quarter-over-quarter web-traffic growth: 449.6%
Founders: Mitchell Orkis and Hunter Morris
Hello Cake is a sexual-wellness brand that specializes in sex toys and lubricants that are designed based on feedback from couples.
7. Jones Road
Average monthly visits to site: 66,000
Quarter-over-quarter web-traffic growth: 474.7%
Founder: Bobbi Brown
The makeup artist Bobbi Brown founded Jones Road, a beauty brand, in 2020. The brand sells simple products meant to provide a more natural look.
6. Therapy Notebooks
Average monthly visits to site: 82,000
Quarter-over-quarter web-traffic growth: 497.1%
Founder: Varshil Patel
Therapy Notebooks are journals designed by psychologists to help people focus on mental health. Notebooks include exercises, journaling space, and tips from therapists.
5. Manual
Average monthly visits to site: 102,000
Quarter-over-quarter web-traffic growth: 518.2%
Founder: George Pallis
Manual is a men's health and wellness company that provides access to medication for erectile dysfunction, hair loss, and skin care.
4. Done
Average monthly visits to site: 166,000
Quarter-over-quarter web-traffic growth: 129.2%
Done offers a personalized treatment plan for ADHD. After users undergo an online assessment and consultation for a diagnosis, they can work with experts at Done to get proper treatment.
3. Yoto
Average monthly visits to site: 73,000
Quarter-over-quarter web-traffic growth: 606.1%
Founders: Ben Drury and Filip Denker
Yoto sells a kid-friendly smart speaker programmed with a variety of stories, music, activities, podcasts, and games.
2. Jot
Average monthly visits to site: 84,000
Quarter-over-quarter web-traffic growth: 647.8%
Founder: Andrew Gordon and Palo Hawken
Jot is a coffee company that uses an enrichment process to produce highly concentrated cups of coffee with no extra ingredients. One bottle of coffee, which makes 14 cups, goes for $24.
1. OpenSea
Average monthly visits to site: 754,000
Quarter-over-quarter web-traffic growth: 1,390.1%
Founders: Alex Atallah and Devin Finzer
OpenSea is an online marketplace for buying, selling, and trading NFTs, or nonfungible tokens. The company has raised $27.2 million in funding to date, according to Crunchbase.