- Brandless makes high-quality offerings with low prices and without any marketing jargon.
- We spoke with a Brandless employee to find out what Brandless products are worth purchasing. The lion's share of Brandless' 350+ products is just $3.
- See more: 20 handy cooking tools we rely on in our own kitchens
What's in a brand? As it turns out, a whole lot of markups.
That, at least, was the idea that the team behind Brandless began pressure-testing when it launched its direct-to-consumer line of household staples back in 2017.
Now, three years later, Brandless has proved that it certainly isn't clueless when it comes to giving online shoppers exactly what they want and nothing that they don't.
If you're not familiar with the anti-brand brand, the idea is simple. Whereas most products on the market (online or in-stores) have flashy labels, catchy slogans, and a whole lot of branding to entice buyers to make a purchase, Brandless products have none of that. Instead, the company seeks to make high-quality products with low prices and without any marketing jargon.
Everything Brandless sells is named for exactly what it is — for example, if you're looking for dish soap, you'll find it on the Brandless website as dish soap. The only fine print on these products is their attributes, like being EPA Safer Choice certified, having a non-toxic formula, being able to remove grease, and more.
In the three years since Brandless launched, the online shop has added more than 350 products to its roster, and now, you can buy everything from pet supplies to office supplies to cooking and baking tools. But with so much to choose from, online shopping can get a bit overwhelming.
So we asked the experts from Brandless to tell us what is worth buying from this no-nonsense online retailer.
SEE ALSO: The best baby-safe laundry detergent you can buy
A chef's knife
Finding a good knife for your starter kitchen can be quite the challenge, but this chef's knife is a great first purchase. Its stainless steel blade is sharp, and its non-slip grip makes for easy use. While I would never put it to the test against a German or Japanese knife, it's still a solid everyday knife and one that's even more impressive given the $6 price.
Buy the 8-inch Chef's Knife, $6, from Brandless
Silicone kitchen utensils
If you're prone to hosting large dinners and always find yourself missing serving utensils, you'll want the whole set of silicone kitchen goodies, which includes a slotted spoon, serving spoon, pasta fork, spatula, and slotted turner. Plus, the acacia wood combined with the taupe color of the silicone is so aesthetically pleasing that you won't mind keeping these out for show, even if they're not in use.
Buy the Silicone Utensil Tools Bundle, $32, from Brandless
Stainless steel tweezers
For on-the-go grooming, Brandless highly recommends its tweezers, which are made of stainless steel and come with a protective pouch. The sharp edges allow for precise tweezing, and at just $6, you may want to buy more than one.
Buy the Precision Slant Tweezers, $6, from Brandless
A candy bundle
If you have a sweet tooth, it's hard to resist the gummies and other candies that come from the Brandless Candy Bundle. It comes with four different types of gummies, and costs just $12.
Buy the Candy Bundle, $12, from Brandless
A porcelain ramen bowl
I'm a huge fan of this oversized bowl. It's not only perfect for ramen but also for any other easy, comforting supper for which you'll want heaping servings.
Buy the Porcelain Ramen Bowl, $12, from Brandless
Non-toxic surface cleaning wipes
Brandless has a huge lineup of cleaning supplies for the kitchen, bathroom, and even your pets, but the one that Brandless experts themselves can't live without is a set of the non-toxic cleaning wipes. You'll get 35 wipes in each $3 tub, and the non-toxic formula means that you can use these wipes on just about anything. It's great at removing bacteria, dirt, and grime, and leaves surfaces looking and smelling fresh with the lemon verbena scent.
Buy the Surface Cleaning Wipes, $3, from Brandless
Night cream
Harsh winter months mean harsher heaters and arid conditions, which means alarmingly dry skin. For a quick fix, Brandless' night cream contains moisturizing shea butter without any parabens or phthalates. I've made my way through many a moisturizer, and Brandless' version stands up to them all.
Buy the Night Cream, $8, from Brandless
Citrus bergamot hand cream
Like the night cream, Brandless' hand cream does an excellent job reviving your skin, especially your cracked knuckles and palms. I also love the fresh citrus bergamot scent.