- Jägermeister is introducing a new alcoholic cold brew coffee with 33% alcohol by volume (ABV) to give Jäger lovers a boost of energy to fuel their late-night debauchery.
- Designed to be served as a frosty shot at -18 degrees Celsius, the cold brew-digestif hybrid combines Jägermeister's 56 herbs, blossoms, roots, and fruits with the flavors of Arabica coffee and cacao.
- The beverage will hit shelves in the United States and United Kingdom in January 2020 for a suggested retail price of $24.99 for a fifth (750 milliliters) or $32.99 for 1 liter.
- Visit Insider's homepage for more stories.
Jägermeister is a staple of many late-night escapades, but now it's bringing a taste of morning to the iconic liqueur.
The famous alcohol brand is introducing Jägermeister Cold Brew Coffee to give Jäger lovers a boost of energy with every sip, no Jägerbombs required.
Jägermeister Cold Brew Coffee will have 33% alcohol by volume (ABV) and each shot will contain approximately 10% of the caffeine in an average cup of coffee.
Designed to be served as a frosty shot at -18 degrees Celsius, the cold brew-digestif hybrid combines the 56 herbs, blossoms, roots, and fruits that have made Jägermeister a household name with the all-natural flavors of intense rich Arabica coffee and cacao.
Read more: You can now buy cans of sparkling tequila that come in Pineapple Rosemary and Lime flavors
"Combining Jägermeister with coffee has been a fan favorite for years, so we wanted to perfect that experience for our consumers and create a product where those flavors were perfectly balanced," Jack Carson, Mast-Jägermeister's US director of innovation, said in a press release obtained by Insider.
"Jägermeister Cold Brew Coffee fits seamlessly into our portfolio, while speaking to our audience who want to live boldly and experience disruptive new things,' he added.
Jägermeister Cold Brew Coffee will be available starting in the United States and the United Kingdom in January 2020 for a suggested retail price of $24.99 for a fifth (750 milliliters) or $32.99 for 1 liter.
- Read more:
- Starbucks' Pumpkin Spice Latte may be the beverage of the fall, but I'd rather drink the new Pumpkin Cream Cold Brew every day
- The best memes about White Claw, the hard seltzer drink that 'bros' can't get enough of
- Target is selling a $20 pineapple backpack and $6 fanny packs that also serve as portable wine coolers
- Malibu is rolling out giant, boozy drink packets that are perfect for summer parties
Join the conversation about this story »
NOW WATCH: This is the shortest route for a road trip across the US to see 50 national landmarks