We visited Dunkin' Donuts' 'store of the future' in NYC — here's what it was like (DNKN)

• Dunkin' Donuts is slowly rolling out what it says is its "store of the future" experience.
• The first part of the rebrand was a name change to just "Dunkin'," which is officially happening at all old and remodeled stores by January, the company announced Tuesday. 
• The Dunkin' concept is part of a major rebrand the company is testing that includes a new store design, drinks like nitro-infused cold brew, and digital-ordering kiosks.
• We visited a newly remodeled Dunkin' store and tried some drinks from the new tap system. Here's what it was like. 

Dunkin' Donuts is slowly rolling out what it says is its "store of the future" experience.

The first part of the rebrand to be rolled out was a name change. The Massachusetts-based coffee empire began testing the name Dunkin' — without the "Donuts"— at a handful of locations late last year, according to Eater.

The next-generation Dunkin' concept was rolled out as a test to about 50 stores earlier this year, and on Tuesday, the company announced that it would be changing its name to just Dunkin' at all of its US stores by January.

The Dunkin' concept is part of a major rebrand that includes a new store design, drinks like nitro-infused cold brew, and digital-ordering kiosks.

We visited one of the new Dunkin' stores in New York. Here's what it was like:

SEE ALSO: Dunkin' Donuts is officially dropping the 'Donuts' from its name despite earlier backlash

The remodeled Dunkin' store we went to was in Times Square.

Like at the other remodeled stores, the sign said only Dunkin' — not Dunkin' Donuts.

The Dunkin' was small, and the only hint of pink or orange was on the logo. The design was much more minimalistic than Dunkin's existing stores. At some of the remodeled locations, there will be digital-ordering kiosks in addition to cashiers.