We visited Dunkin' Donuts' 'store of the future' in NYC — here's what it was like

• Dunkin' Donuts is slowly rolling out what it says is its "store of the future" experience.
• The first part of the rebrand was a name change, which is being tested at 30 locations in Boston and 20 others elsewhere.
• The Dunkin' concept is part of a major rebrand the company is testing that includes a new store design, drinks like nitro infused cold brew, and digital ordering kiosks.
• We visited a newly remodeled Dunkin' store and tried some drinks from the new tap system — here's what it was like. 

Dunkin' Donuts is slowly rolling out what it says is its "store of the future" experience.

The first part of the rebrand to be rolled out was a name change. The Massachusetts-based coffee empire began testing the name Dunkin' — without the "Donuts"— at a handful of Massachusetts locations late last year, beginning with one in Quincy, according to Eater. Now the name change is being tested at 30 locations in Boston and 20 others elsewhere.

The Dunkin' concept is part of a major rebrand that includes a new store design, drinks like nitro infused cold brew, and digital ordering kiosks.

The Dunkin' concept isn't necessarily a permanent change — while it will be rolling out to about 50 stores, Dunkin' Donuts said in a statement that it didn't plan to make any decisions about the branding until later this year.

We visited one of the new Dunkin' stores in New York. Here's what it was like.

SEE ALSO: Dunkin' is dropping the 'Donuts' from its name — and people are freaking out

The remodeled Dunkin' store we went to was in Times Square.

Like at the other remodeled stores, the sign said only Dunkin' — not Dunkin' Donuts.

The Dunkin' was small, and the only hint of pink or orange was on the logo. The design was much more minimalistic than Dunkin's existing stores. At some of the remodeled locations, there will be digital ordering kiosks in addition to cashiers.