- Krispy Kreme is acquiring a majority stake in cookie-delivery chain Insomnia Cookies.
- JAB Holding acquired Krispy Kreme for $1.35 billion in 2016.
- JAB already owns Panera, Au Bon Pain, Caribou Coffee, and Keurig.
The company that owns Krispy Kreme, Caribou Coffee, and Panera Bread is getting into the cookie-delivery business.
On Friday, Krispy Kreme announced plans to acquire a majority stake in Insomnia Cookies.
The addition means yet another chain is joining JAB Holding's already extensive portfolio.
JAB, the investment arm of the secretive Reimann family, acquired Krispy Kreme for roughly $1.35 billion in 2016. Since then, JAB has acquired brands including Panera, Au Bon Pain, and Pret A Manger.
Here's the story of the firm.
JAB acquired Peet's Coffee and Tea in 2012.
JAB Holdings acquired Peet's back in 2012 for about $1 billion.
It then did a deal for Caribou Coffee.
JAB also runs Caribou Coffee Co., which it acquired in 2013 for $340 million. Caribou Coffee is based in Minnesota.
Next up was D.E Master Blenders 1753.
JAB struck a deal in 2013 to buy D.E. Master Blenders 1753, which had been spun out of Sara Lee Corp. a year earlier, for $9.8 billion.
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